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The industry has also been damaged by unethical practices, scams and other illegal actions.<br><br>Despite the controversy the mystery boxes can be an excellent way to generate buzz and engagement for a brand. By using the element of surprise they can boost sales of your product and boost engagement on social media platforms like YouTube and TikTok. This strategy can also be utilized by e-commerce businesses to test new products and to encourage to explore.<br><br>They are a type of gaming<br><br>Mystery boxes are a type of gamification that taps into the excitement that comes with receiving a surprise package. Customers love sharing their experience of opening the box on social media. This increases the excitement of opening a new box. This is a fantastic method to increase brand recognition and increase engagement. 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