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It also helps brands stand out from competitors by leaving an irresistible impression on their customers' perceptions. A mystery box could comprise a variety of items or a few selected ones depending on your company's budget and its target audience. To offer a more extensive assortment of products, you should conduct market research to determine the kinds of items your target audience likes.<br><br>Unboxing a mystery box is a way to tap into the excitement-seeking nature of consumers, and is fuelled both by anticipation and surprise at what they'll find inside. Influencers and streaming platforms increase the excitement by sharing unboxing videos. This increases engagement.<br><br>Mystery box shopping is an enjoyable and interactive way to discover new products while receiving a discount on your purchase. 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