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Unboxing videos on social media have helped to increase the popularity of mystery boxes.<br><br>The element of surprise contained in these subscription boxes causes dopamine release, a neurotransmitter that is linked to pleasure and reward. This can trigger feelings of excitement and anticipation that encourage customers to buy more. The concept is appealing since it allows customers to save money while also receiving unique or rare items.<br><br>Mystery box purchasers should be aware of potential dangers. They should research the seller and read reviews prior to buying a mystery box to ensure they're receiving the quality they've hoped for. It's important to note that some mystery box vendors have been known to advertise expensive items, only to end up delivering low-quality or counterfeit items.<br><br>A few buyers might also be attracted to the mystery box shopping experience due to the fact that it gives them a sense of control over their purchases. 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