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Brands that are renowned for their luxury, such as Louis Vuitton, and direct-to consumer businesses like Melinda Maria use them to boost sales during peak seasons. The excitement of discovering the contents also makes for an engaging experience that's worth sharing, with videos of unboxing receiving millions of views on social media platforms like YouTube and TikTok.<br><br>The thrill of a surprise is attractive, but it is not without risk. Buyers need to be vigilant against sellers who make promises of quality products but end up delivering low-value or even fake items. They should also make sure that they purchase from reputable e-commerce platforms and be aware of their refund and return policies to avoid frustration or disappointment.<br><br>If used to break the ice as an icebreaker, the Mystery Box enables participants to learn more about one another while building stronger bonds within the group. 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