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This blog post will explore some of the best practices to set up a mystery box subscription on Shopify.<br><br>Mystery boxes are an e-commerce phenomenon that appeals to thrill-seeking consumers who are looking for exclusive, customized experiences. The curated shopping experience creates an excitement and encourages consumers to try products that they may not have otherwise considered. Mystery boxes not only create a high level engagement from customers and retailers, but also provide them with the chance to sell their products at a discounted price.<br><br>This trend isn't only popular in the gaming, fashion and tech industries but it has also spread to other sectors. For example, brands are offering mystery boxes that contain clothes items or beauty supplies. 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