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The mystery box trend has grown in popularity with the rise of unboxing videos on social media platforms, which showcase products to audiences of millions. Brands like luxury retailers and retailers like Louis Vuitton and direct-to-consumer companies Johnny Cupcakes are capitalizing on this fad in shopping.<br><br>Whether it is beauty, gaming or snacks online mystery boxes provide a thrilling and exhilarating experience for consumers. These carefully designed boxes promote an interest in discovery and encourage buyers to explore new and exciting brands.<br><br>Retailers can struggle to provide an unforgettable and unique customer experience, even though the concept behind mystery boxes is easy. To maximize the potential of this subscription model, marketers should ensure that their mystery boxes contain top quality products and a range of items. 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