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It has become a way to sell limited-edition, unique products while also promoting a brand or product. Pop Mart, a Chinese toy retailer, offers blind boxes of figurines that can cost upwards of $4,000 per box. The concept is even extended to Veblen items, with Louis Vuitton and other luxury brands offering NFT-based mystery boxes.<br><br>The secret to the success of these boxes is that they tap into a universal desire for surprises and mystery. Consumers love the anticipation of opening a box and its contents, while retailers benefit from the possibility of an impressive return on investment. Mystery boxes can also boost sales and decrease inventory waste.<br><br>This kind of model has its challenges. Unscrupulous sellers can easily manipulate the system to send low-quality products to customers who are not aware. 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