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One of the biggest issues is that the cost to source and produce these items is more expensive than those in a retail environment. Businesses that use subscriptions also have to be prepared for unpredictable changes in revenue. For example, if your production or shipping costs rise suddenly, you might have to increase the price of your box subscriptions. Additionally If you don't take security seriously and experience a data breach, it can significantly impact your reputation and harm your business.<br><br>A second challenge is that buyers may get items that aren't worth the money or not of the desired quality. This can cause disappointment and dissatisfaction. It is essential to educate shoppers on the nuances of this phenomenon. Buyers must also be aware of scams and unethical business practices that could negatively impact their shopping experience.<br><br>While the mystery box trend will significantly increase your brand's visibility as well as its customer base, it's important to establish achievable goals. Start small, and gradually increase your subscriber count to determine your average monthly revenue (ARPU). This number will help you to determine your target revenue.<br><br>Curated themes<br><br>Themes can make a big difference when it comes to mystery box. By featuring a selection of products that are in line with your brand's vision and values and ethos, you can create an atmosphere of excitement in your customers. These themes can also function as a marketing tool, encouraging customers to share their excitement and experiences on social media. 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