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However, it's important to keep in mind that mystery boxes could also be expensive and waste of money If you don't use them strategically.<br><br>Fashion retailers from the luxury sector are embracing the "mystery-box" trend. For instance, HEAT, a London-based company has quickly garnered attention from Gen Z with its curated fashion boxes of a variety of seasonal ready-to-wear and accessories. The SUPERBRANDS box is a limited-edition collection of timeless investment pieces priced at PS990. The company has partnered up with more than 80 brands to create this line, including Off-White Palm Angels and Heron Preston.<br><br>The concept is not new, but it is gaining popularity. For more than a century, Japanese retailers have been selling fukubukuro, or lucky bags, in which they fill boxes with discounted and often mysterious items. 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The resultant excitement could create long-term loyalty for customers.<br><br>Playing with mystery boxes<br><br>Gaming mystery boxes offer a curated selection of games and other accessories that cater to the large crowd of gamers. These boxes often feature an assortment of old and new titles as well as rare items that appeal to collectors and fans. Moreover, the element of surprise increases the excitement of opening these boxes and gives consumers the feeling of satisfaction when they discover items that are sought-after. These boxes are also packed with themed collectibles that can be used to add value to existing collections or trigger nostalgia.<br><br>These boxes are an exciting opportunity to learn about new products and increase engagement on social media. However, buyers must be aware of their buying habits and the possible risks that come with these trends. Before purchasing a product they must always conduct their research and read reviews. 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